Wednesday, October 15, 2008

Levi’s x 686 The Times Limited Edition Box


Earlier this year, the Levis and 686 presented a collection that would effectively present an intersection of the world’s quintessential denim brand Levi’s with the technical, snowboarding-driven 686 brand. Together the two would combine an aesthetic and material choice which has become a staple for many around the world with denim and adorned it with technical specifications to endure the harsh mountain conditions. To commemorate this partnership, a special Levi’s x 686 The Times Limited Edition Box was created which features a box wrapped in Levi’s Genuine Selvedge Raw Denim with a colorful print pattern featuring iconic Levi’s imagery. The pants represent the world’s first 3L Technical Snowboard Raw Selvedge Denim Pant. Although the silhouette of the pant is similar to the previous releases, differences include a more relaxed cut, colorful lining, lighter-weight construction and selvedge back-pockets. Only 68 instances were produced for friends and family of 686 and will not be available for sale. After the jump is a video between 686 founder Mike West and Levi’s VP of Global Design Caroline Calvin as they discuss the relationship of the two brands and the product development aspect.

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